Malta’s property market has long been an attractive investment avenue, boasting a strong track record of capital appreciation, high demand for rentals, and a thriving tourism sector that fuels the short-term rental economy.
As the island continues to evolve into a premier Mediterranean destination, the need for short-term accommodation grows, creating lucrative opportunities for investors. In this dynamic landscape, Stays.mt is emerging as a powerful ally for property owners seeking to maximise returns with minimal hassle.
Tourism remains one of Malta’s economic cornerstones, and with over 2.8 million tourists visiting in 2023 alone, the demand for quality short-term accommodation is at an all-time high.
While hotels continue to perform well, a significant shift has occurred in favour of alternative lodging, especially self-catering apartments, boutique homes, and unique local stays. This shift presents a golden opportunity for property investors.
A well-managed short-let property in a prime location – such as Valletta, Sliema, St. Julian’s, or Gozo – can outperform long-term rentals in terms of yield. However, with higher potential returns also come higher demands on time, service quality, and legal compliance. That’s where Stays.mt steps in.
What is Stays.mt?
Stays.mt is a dedicated platform connecting property owners with travellers looking for short-term rentals in Malta and Gozo. Unlike international booking platforms that treat all markets the same, Stays.mt is built specifically for the Maltese Islands, offering a hyper-local approach that benefits both guests and property owners.
The platform goes beyond listings. It offers a complete ecosystem of services, including property onboarding, digital marketing, guest communication, calendar optimisation, pricing strategies, maintenance coordination, and even professional photography. In essence, Stays.mt is not just a marketplace – it is a property partner designed to help investors maximise occupancy, increase returns, and streamline operations.
As remote work, digital nomadism, and experience-driven travel reshape tourism, the demand for flexible, self-catering accommodation is expected to grow. Malta’s safe environment, English speaking population, and rich history make it a desirable destination year-round.
Here’s why more property investors are turning to Stays.mt:
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Higher Returns Through Smart Pricing:
Stays.mt uses data-driven pricing strategies tailored to the local market. By analysing seasonal demand, local events, and competitor performance, the platform ensures properties are priced competitively to maximise revenue without sacrificing occupancy.
This dynamic pricing approach is a key difference compared to static rental strategies or DIY short-let listings. For investors, this means higher yield per square metre and better long-term ROI.
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Full-Service Management
Owning a short-let property shouldn’t feel like a second full-time job. Stays.mt offers full property management – from guest check-in to housekeeping and post-stay reviews. For investors who may live abroad or manage multiple properties, this hands-off model allows you to enjoy passive income without being tied to daily operations.
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Compliance with Maltese Regulations
Malta has strict licensing and regulatory requirements for short-term rentals. Properties must be registered with the Malta Tourism Authority (MTA) and adhere to quality standards. Stays.mt helps investors navigate this framework, ensuring your property is fully licensed and legally compliant.
This reduces your legal risk and increases your credibility on the market, especially as tourists are becoming more conscious of choosing verified accommodations.
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Local Marketing
One of Stays.mt’s unique strengths lie in its local-first approach. While large booking sites rely on mass reach, Stays.mt focuses on targeted marketing to travellers who are specifically interested in Malta. By working with big international companies like Airbnb and Booking.com; through strategic SEO, social media promotion, partnerships with local businesses, and participation in tourism campaigns, the platform increases visibility where it matters most.
This means more qualified leads and higher booking rates for your property.
For property investors, this evolving trend points to a sustained opportunity, but also a growing need to partner with professional service providers who can keep up with industry expectations. Stays.mt provides that expertise, enabling investors to scale their short-let portfolio while delivering high guest satisfaction and excellent returns
Locations That Perform Best
Based on current trends, these areas continue to deliver strong short-let performance:
Sliema & St. Julian’s:
High demand from leisure and business travellers, excellent transport links, and vibrant nightlife.
Valletta:
Heritage-rich capital with cultural draws and boutique appeal.
Marsaskala & Mellieha:
Emerging zones with family-friendly beaches and natural beauty.
Investors should consider properties that offer either proximity to tourist hotspots or a unique local experience that adds value beyond basic accommodation.
Getting started with Stays.mt is a seamless process.
Property owners can list their property on the platform with the help of the onboarding team, who assist with:
- Property assessment and
pricing strategy - Registration with the MTA
(if not already done) - Interior staging advice and photography
- Calendar and availability setup
- Guest communication and
review management
Whether you already own a property or are in the process of acquiring one, Stays.mt can advise on the potential for short-let success based on location, size, and amenities.
Final Thoughts
Stays.mt is more than just a platform – it’s a strategic partner for property investors ready to tap into Malta’s flourishing short-let market. With full-service management, local expertise, and data-backed performance strategies, it offers a smarter, stress-free way to turn your property into a high-performing asset.
If you’re serious about turning bricks into income, now’s the time to consider Stays.mt .
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